The Era of Slow Selling caught my eye. Over the years, like many of you, I’ve spent numerous hours trying to accelerate the sales process, yet this article by John Gerzema provides specific examples where slowing it down can work better for you and your customer. We have wanted to believe that selling earlier than [...]
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Lose the Fake ID
From today’s headlines … A PG&E exec used a fake identity to try to join an online discussion group of people opposed to PG&E’s SmartMeter program — a program he happens to direct. He got caught and suspended. Reader comments from various sites (SF Chron, Baltimore Sun, SJ Mercury News) running the story question whether [...]
What Not to Do in a Crisis
Super New York Times piece on crisis management, In Case of Emergency: What No To Do. Tales of mismanagement from BP, Toyota and Goldman Sachs. I developed and taught a crisis management course a few years ago. Adding more case studies to the file. Photo credit: Coraline Mattice
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