We are Great-to-Market Labs, an executive consulting firm uniquely focused on helping clients optimize their sales, marketing and operating strategies given their target markets, resources and growth goals.

We believe great consultants are made, not born. We’ve cultivated our expertise as practitioners, as well as advising startups and market leaders. We’re keenly aware that external perspective can illuminate new insight, but sometimes its value is facilitating new thinking among long-standing colleagues. We’re very adept at reading rooms, navigating politics, getting people to participate, and just listening.

We like to work with smart people doing interesting things. We like honesty and collaboration. We believe strategy has to do with who you are and what you want to become, so that the tactics you employ – how you get there – are consistent with your destination. We think goals can excite people and generate emotion. We envision candid, transparent workplaces that value the people who make them thrive. We believe companies that WALK THEIR TALK have the best chance of winning – people respond to authenticity. We know we can have a big impact on a company’s top line and market position.

We are comprised of two principals, Debbie Ellisen and Alice Hansen, and our cultivated network of colleagues that we tap as projects warrant.