Ran across practical little wisdom from Deepak Chopra this morning. Not only a guru of mind-body healing, yoga and pop spirituality, he’s a sought after adviser to corner offices. The likes of CEOs at Pepsi and LinkedIn. Good, short read. Highlights here …

When a company’s lost its sense of energy, Chopra says:

It helps to regain control of your own story, and to do that, you have to ask two key questions. When I sit down with senior management, I say, “Who are you? What do you want?” Everything starts with those two fundamental questions, and then you move on to: “What’s your story? What’s the story you want to create?”

More from Chopra on creating that story:

You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.